FIRST THINGS FIRST BUSINESS ADVISORY
You've built a growing brand, have a lot of options and want to be intentional about what you build next.
When you run a successful business, opportunities start to snowball fast. There are new offers and markets, partnerships and hires, speaking invitations and the ideas you've been sitting on for years.
Every one of them comes with a decision about where to put your time, money, team, energy and reputation. I've spent 17+ years working alongside founders, CEOs and executives and creators as they make exactly these decisions.
Making the wrong business decisions can be expensive
You can grow an offer that makes good revenue, then realize you don't want the business it takes to deliver twice as much of it.
You can hire someone who solves today's problem and creates a new set of responsibilities for you.
You can say yes to an incredible opportunity and find it pulled your attention from something with even more potential.
I look at the business as a whole - and you as the person running it - before we decide anything: what you've built, what makes you exceptional, what's financially working, where your resources go and what you want the next few years to look like. Then we work through what makes sense for you.
Every business owner I work with has a different vision for her business and wants a combination of:
More freedom, more profit, a stronger team, a business that can operate without them, a larger platform, a bigger community, a different life, less stress, to reduce cost, a sounding board, someone to help the avoid making expensive mistakes, among other things.
My job isn't to tell you what you should want - it’s to help you get there.
And our work always starts in the same place, with:
What's true, what's working, what's not, what you actually want, and what would need to be true for that future to exist?
Once we know that, we can build a plan.
And once we have a plan, we can build almost anything.
What we do follows the decisions in front of you. That might mean:
Deciding which offer deserves more of your investment, or evaluating a new revenue opportunity.
Making a new key hire or rethinking a senior one as the team grows.
Raising prices, reviewing profitability or evening out revenue that swings month to month.
Building your platform: which stages, podcasts, media and book opportunities serve your business goals and which ones only cost you time and energy.
Weighing a partnership, a new market or a major investment.
Deciding what to stop doing, even when it's making money.
Choosing where to focus when you have more good ideas than time.
What we work through together
How it works
1. We start with your business. You'll complete a Business Reality Audit, then we meet for a private 60-minute kickoff on your goals, revenue, offers, team, opportunities and reputation.
2. We set your priorities. Together we identify the 3-5 areas that deserve your attention first and the decisions that matter most right now.
3. You have direct access to me. As questions and opportunities come up, you send them to me privately by voice or message. Your messages come straight to me and I respond during dedicated advisory windows, with the full context of your business and everything we've already decided.
4. We keep building on what we learn. We keep track of the decisions, recommendations and priorities so you never start the conversation from scratch. Each month we check in on what's working, changed and what deserves attention next.
Who this is for
First Things First is for women who have built established, profitable businesses and are deciding what deserves their attention and want to grow on purpose. You're likely the founder, CEO or face of your brand.
This is for you if:
You’re making the hiring, pricing and offer calls that shape everything that comes next
Or, you’re established and ready to cut what's draining you and double down on what works and want another strategic person thinking with you.
Either way, you'll have clear priorities, a track record of better decisions and a business built around what you want it to be. You get an experienced advisor in your corner, and you and your team own the execution.
It's a fit if you'd rather send a voice note the day a question comes up than wait for a scheduled call.
If you have a bigger budget and want me deeply involved, with scheduled sessions and a plan we build together, my Private Advisory is the better fit.
First Things First includes:
Private Business Reality Audit
60-minute kickoff
Your first strategic priorities
Ongoing private voice and message support
Material review
Monthly priority check-ins
A record of every major decision and recommendation
Choose month-to-month or a six-month commitment.
First Things First is strategic counsel on your decisions. Implementation and project execution are scoped separately.
Ready to take your business to the next level?
Frequently Asked Questions
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No need for key decisions to wait a week. You bring them to me as they come up and get a considered answer, without blocking an hour on your calendar. If a call is important we can totally schedule one.
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I'll recommend a call when it would serve the decision better. Additional calls are available when needed.
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Private Advisory is a higher-touch service for founders who want me deeply involved in their business and supporting execution, with regularly scheduled sessions. First Things First is ongoing counsel for founders who want an experienced advisor to review materials, be a sounding board and help make decisions along the way.
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No. You can choose six months or go month to month. Six months gives us time to see the decisions through, and month to month works if you'd rather keep it flexible.