Marketing Strategy Services
Every small business has unique marketing needs—but one thing is universal: clear, focused strategy is the key to sustainable growth.
Whether you need quick clarity or a deep-dive marketing roadmap, my 1:1 services are designed to help you focus on what matters most, save time, and grow with confidence.
Explore my core services below or reach out to discuss a custom engagement.
Custom packages are subject to availability.
Services
-
Hourly consulting with Kayla to help you get the answers, creative ideas and strategic counsel you’re looking for without a long-term commitment.
If you’re not sure where to start or would benefit from expert insights on an ad hoc basis, on-demand consulting is a great place to start. -
If your current marketing efforts aren’t delivering the visibility and growth you need, it’s time for a smarter strategy. Whether you're building your personal brand or leading a business, this coaching is designed to get you unstuck and moving forward.
We’ll start with a deep-dive session to clarify your goals, followed by a thorough audit of your brand’s current state. From there, you'll get weekly or bi-weekly coaching sessions that guide you through actionable steps to strengthen your brand foundation and elevate your presence.
Every coaching package is fully tailored to your unique needs and goals.
-
This session is for business owners and marketers ready to get serious about growth—with a real plan.
The Marketing Plan Deep Dive is a high-impact engagement where we audit your existing marketing, dig deep into your goals and audience, and build a custom plan that’s designed to work for you and your business.
There are no cookie-cutter templates. You get a clear, strategic, simple, and doable strategy that’s aligned to your business goals.
Here’s what’s included:
✔ In-depth discovery + audit of your current marketing
✔ 3-6 hour intensive session
✔ Full marketing roadmap: goals, audience, messaging, content pillars, social and lead generation strategy
✔ A 90-day action plan to guide you moving forward
✔ 1 round of feedback/refinementsPerfect for you if:
You’re tired of spending time for no return
You’ve outgrown the “winging it” phase and want a real strategy
You’re ready to invest in clarity, consistency, and growth
You want a marketing plan that’s actionable and tailored to your business
Session size:
Solo - individual business owners
Teams / groups - up to 20 participants
-
This interactive, hands-on workshop gives you the tools and strategies to market yourself with clarity and confidence. Through approachable, expert-led guidance, you’ll clarify your personal brand, define your ideal audience, and create a focused marketing plan aligned to your goals.
Participants walk away with:
A clear personal brand statement
Defined brand pillars and messaging themes
A simple, actionable marketing plan to build visibility and grow your brand
Ideal for: hair stylists, makeup artists, real estate agents, content creators, entrepreneurs, and students—anyone responsible for building their own brand.
Session size:
Solo - individual business owners
Teams / groups - up to 20 participants
-
In this session ideal for college Sophomores, Juniors and Seniors, Kayla tells her personal story of going from a (perceived) network of zero to landing her dream job out of college. Her advise is practical, inspiring and designed to set students apart in the job hunt.
-
Have a customized need in mind to support your marketing, visibility, social and communications needs? Please reach out with more details. I take on various kinds of projects as my schedule allows. Please know this is subject to my availability.