Meet Kayla

An award-winning strategist for founders ready to grow with clarity, structure, and confidence.

small business marketing consultant kayla ellsworth

I help creative founders bring bold visions to life — with clarity, strategy and structure.

I’m Kayla Ellsworth, a brand strategy and growth expert with 16+ years of experience helping creative founders build the business behind their brand and scale with intention.

Through strategy development, message refinement, and actionable planning, I help you align your business and brand, simplify what feels overwhelming, and move forward with confidence. Whether you’re launching something new, evolving what’s working, or repositioning your brand entirely, we’ll shape a plan that’s clear, doable, and true to who you are.

My approach blends big-picture thinking with real-world practicality, making bold ideas feel grounded and impactful. As a recovering perfectionist, I’ve learned to trust intuition as much as strategy, and to let go of what doesn’t matter. I’ll help you do the same so you can focus on what does.

Over the years, I’ve helped brands of all sizes develop growth strategies, launch offers, elevate visibility, and unlock what’s next. From business model clarity to offer development and brand-aligned experiences, my work helps founders clarify their direction, operate from a point of strategy, streamline decisions, and bring bold ideas to life.

Alongside my consulting work, I speak on marketing and brand building and have taught social media content at Columbia College Chicago. My work has been recognized by top global PR and marketing industry awards, and I’ve spent my career helping teams grow with clarity, focus and do more with less.

When I’m not working, you can find me hanging with my husband and Min Pin Percy, getting my nails done, taking weekend getaways or shopping at my favorite local spots. I also love listening to Lady Gaga, and Harry Styles and finding humor in life on Instagram.

  • “You’re a wealth of knowledge. Wow! This hour with you has been invaluable!”

    – Fortune 100 Business Leader

  • “You’ve boiled our complex ideas and goals into a plan that makes sense and that we can execute against.”

    – Startup CEO

  • “This plan is just what we needed! Thank you!”

    – Healthcare Industry Entrepreneur

  • “You have a remarkably simple way of teaching us to do it ourselves. It’s fun!”

    – Fortune 500 Executive